Social media use and popularity has been on the rise over the past several years and its effects are trickling into both the business practice and casework that LNCs encounter every day. Need guidance navigating this trend? Check out our tips and overview of social media use below.
Your Business + Social Media = Endless Potential
How to Grow Your Business Using Social Media
Whether you’re just beginning your LNC career or you’re ready to take it to the next level by making new contacts, social media is a great (and relatively low cost) way to gather business prospects. Social media has the potential to allow you to show your expertise in the field.
To establish your expertise as an LNC, consider sharing a variety of content topics, including:
- Relevant articles about legal nurse consulting, medical malpractice, etc. Bonus tip: Provide your own commentary on the topic when sharing.
- Share testimonials and takeaways from your case work. Remember to only share what you’re legally allowed to share!
- Use relevant hashtags and tag organizations that would be interested in your business.
- Interact with other accounts that have similar interests to you so that your post reach increases.
- Caution: Don’t overshare! Whether it be your personal life, casework, or something else, make sure you don’t share too much or too often – this will overwhelm your followers.
Social media is an incredible tool to grow your business and increase your exposure. Looking for more LNC-specific tips about social media and growing your business? Check out the AALNC Annual Forum 2019 sessions covering this topic.
Cell Phones + Patient Care = Bad Idea
Mixing Social Media and Patient Care is Never a Good Idea
While social media’s place outside the practice setting is a great spot to grow your business, using social media while caring for patients is something you should stay away from. With social media’s increased availability and popularity, it can be tempting to check your Facebook timeline or share a quick tweet in between patients, but doing so can be dangerous (for both you and the patient!). Keeping social media away from your work is an important step in ensuring that you’re providing the highest standard of care for your patients, and that you’re not exposing private patient information to public eyes.
We’ve social media in medical malpractice news lately – we’ve included a couple of those stories below.
- Nursing Home Staff Made Man with Dementia Expose Himself on Facebook Live
- Social Media’s Effect on Medical Malpractice
- The Role of Social Media in a Medical Malpractice Case
Have you seen the trend of social media on the rise? Share this article to your social media channel and add your own comments about the effect of social media on both the business practice and case work of LNCs.